Unlike traditional paper coupons, mobile coupons may be sent to subscribers using multiple formats. Mobile coupons let businesses of all kinds send exclusive offers and discounts via text messaging to opted-in subscribers. QuavoxMobile's mobile coupons can be sent as a standard SMS text message or as a link to a mobile website.
Many mobile couponing clients see redemption rates as high as 20 percent or more, and some claim their redemption rates from mobile coupons are eight times greater than their emailed coupons. By 2013, 200 million Americans are projected to have redeemed a mobile coupon, thus making mobile coupons one of the hottest modern advertising methods in the United States today.
A mobile coupon can be one of the following formats:
- Text based with static coupon codes: Recipients of a static mobile coupon just simply show their mobile phone to the cashier during the check out process. Discount offers are then manually taken off the purchase, using a pre-defined PLU (register code).
- Non-unique bar codes: Using the same bar codes found on coupons in the mail or newspaper, recipients of a non-unique bar code simply give their phone to cashier to be scanned during checkout. While the discount is taken, there is no way to determine who is redeeming the offer.
- Unique text codes or bar codes: Mobile coupons can be equipped with unique redemption codes, or bar codes. Bar codes can be one-dimensional (like a UPC code) or two-dimensional (often called a “QR Code”). All unique text code or bar code coupons are fully trackable.
At Quavox, we build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think. What is on the screen is just one step in the mobile couponing process.
A strong mobile coupon program requires five steps: (1) offer creation (2) unique code generation (3) distribution (4) validation and (5) redemption.
Use the QuavoxMobile platform to create the following types of mobile coupons:
- Cents-off or dollars-off
- Multiple-purchase. The consumer is required to buy more than one of a given product.
- Time-release. Coupons with different expiration dates are distributed together to encourage repeat purchase
- Self-destruct. Coupons are printed to overlap and consumers choose one deal or another.
- Crossruff. The consumer gets a coupon for one product, often related, when purchasing another.
- Sweepstakes-entry or personalized. The coupon can be redeemed only at specific locations such as a chain of stores.
- Universal coupon. Manufacturer distributes a high value coupon good on multiple products within the manufacturer’s product lines.